Bergdorf Goodman Versus Hermes

Prefer to listen to a self-narrated version of this post? Simply use the player above

Not long ago during a visit to New York City, I went to Bergdorf Goodman in an attempt to buy some stockings. OK. Why Bergdorf’s, one of the most expensive stores on the planet when CVS is my US stocking shop of choice? It happened to be my birthday and one of my substitute ‘mommies’ had taken me to a posh lunch. (My mother passed in 2007 but I have two women [one pictured below with me] who’ve known me all my life and have graciously allowed me to adopt them.) Afterwards, she gave me $50 as a birthday gift and told me forcefully.

“Now, you go to Bergdorf’s and buy yourself something for fifty dollars that you would never spend that much on.”

No, it wasn’t stockings that first came to my mind. It was lipstick. Why? Because a good friend was with us and she immediately said,

“I have just the thing.” She whipped out a lipstick by Guerlain that cost $50 (tax excluded). Candy apple red, tucked inside a case with not one but two mirrors (including a pop-up). Beyond perfect! She and I hustled over to Bergdorf’s. I got it and happily paid the sales tax from my own pocket.

I then remembered that I needed a pair of stockings for an event that night. So, the make-up salesgirl escorted us to the Wolford stocking boutique. Pricey as well but the only hosiery available at Bergdorf’s and after all, it was my birthday.

The saleswoman sauntered over and when she asked me what shade I needed (in a pronounced Eastern European accent, I might add), I showed her my leg and she got in my face, and said, “We don’t have anything for you,” then turned on her heel and walked off.

I was speechless and my friend (a white woman) turned red with anger. Ordinarily, I would have gone to the manager and pitched a hissy fit but my time was short. So, I wrote to Bergdorf’s online customer’s service explaining what happened. After about six weeks of silence, I wrote to Mr. Jim Gold, President of Neiman Marcus group which now owns Bergdorf’s. Furthermore, I added that I lived in Rome, Italy where the local Wolford store accommodates me and all my friends of varying hues. I deduced from the difference between the two shopping possibilities that Bergdorf’s was not interested in women of color as clients, even though the pool of potential black shoppers in New York City is phenomenally larger than the bathtub sized number in Rome.  

I got a mildly apologetic note from the General Manager of Bergdorf’s, inviting me and a friend to have lunch in the store’s rooftop restaurant the next time I came to New York. Now — I live in Rome and get to the States at the most once a year, right? Next time you jump across the pond, come on down to Bergdorf’s for lunch.

Let me now compare an experience that a black American friend (who also lives in Rome) had a few years ago at Hermes in Paris (before Oprah Winfrey’s unfortunate non-visit). In short, a saleswoman told her and her daughter to wait until she finished with another client and they did, patiently, for about a half hour (the store was packed). My friend finally inquired and was informed that the saleswoman had gone to lunch.

So, my friend also wrote a letter. The store apologized in short order in writing, included one of its signature ‘foulards’ with the letter, and told her to advise them when she was planning her next trip to the French capital so they could send a car to the airport to pick her up and escort her directly to their flagship store.

Not the foulard, but two of my own for illustration

Now, I certainly wasn’t expecting a plane ticket but maybe a couple of pairs of hose…to match my skin tone?

You be the judge.

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