My Favorite Perfumery Used to Be a Newspaper

Via Due Macelli 12

The entrance to my neighborhood perfume shop, H B, cuddled next to Rome’s impressive Rinascente department store, is so unassuming that it’s easily missed. With a second look, however, you’ll be seduced to go inside. It turns out that the store resides inside the late 19th century headquarters of Il Popolo Romano, a newspaper founded about a decade after Italy’s unification and dedicated to supporting the new country. The storeowners haven’t touched the frescoes that led from the ground floor’s printing shop to the editorial department above. And how or why would they?

Note the original railing detail with the publication’s initials in the centre foreground, with the aforementioned frescoes in the background. More below.

Not a bad way to sniff some scents, imagine the bustle of the printing presses of once upon a time, and spend more than a few cents on the pricey perfumes that have now replaced them. 

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